Business Encyclopedia

In this book, Dr. Lourdes Münch covers topics and terms used in the areas of administration, engineering and management. From basic concepts to the latest trends, the reader will find clear and concise definitions of the most used terms in the business world. It includes the theories and models developed by prominent authors, as well as the different schools of thought that have influenced the art of directing organizations and the essential techniques in the business world. The topics included range from finance and accounting, organization, entrepreneurship, management and leadership, control, to marketing and advertising, engineering, management and artificial intelligence.